Google Ads Audit | One-Time Account Analysis

Google Ads Audit: Is Your Advertising Budget Being Spent Correctly?

Is Your Google Ad Account Really Healthy? Let's Review Together

The Google Ads Audit is a one-time audit service where your current Google Ads account is systematically reviewed in terms of performance, structure, and optimization.

The purpose is;

• To identify structural errors that waste the budget

• To detect incorrect settings that limit performance

• To clearly reveal overlooked optimization opportunities in a concrete and actionable way.

We do not create a new campaign; instead, we clearly show where your current account has issues and how it can be improved.

When Does Google Ads Audit Make Sense?

• If there is advertising expenditure but no conversions

• If CPA / ROAS targets are not being met

• If campaigns have been running for a long time “without intervention”

• If performance is declining but you cannot clearly see why

• If you want to see the account before changing agencies

• If you have a feeling of "something is wrong, but what exactly?"

• If GA4 data does not align with Google Ads results

Note: If you do not have an advertising account yet or if there is a need for setting up a campaign from scratch, the Google Ads Setup service is more suitable than this audit.

What Do We Review in Google Ads Audit?

• Account & campaign structure (Search, Display, Performance Max, etc.)

• Targeting settings (location, device, scheduling)

• Keyword structure & matching types

• Search terms & negative keyword usage

• Ad texts & variations

• Factors affecting Quality Score

• Budget allocation & bidding strategies

• Conversion tracking (high-level check)

• Usage of automation & smart bidding

Note: The same checklist is not applied identically in every project; it is prioritized according to your industry, goals, and budget structure.

How Do We Work? (Mini Process)

1. Short kickoff & clarification of business goals

2. Detailed analysis of the Google Ads account

3. Identification of points causing performance loss

4. Preparation of a prioritized Google Ads Audit report

5. Presentation & Q&A

What Do You Receive as a Google Ads Audit Report?

• Google Ads Audit report (PDF / Google Slides / Sheets)

• Prioritized problem & opportunity list

• For each item:

  • Clear explanation of the issue or opportunity

  • Impact on performance and budget

  • Why this situation occurred

  • Clear optimization recommendations

• List of "quick wins"

You can either implement it with your own team or get support from us.

What Does Google Ads Audit Not Cover?

• New campaign setup

• Writing advertising texts

• Daily / weekly optimization

• Continuous account management

• Creative (banner, video) production

Are You Really Getting Maximum Efficiency from Your Advertising Budget?

Let's clarify whether the Google Ads Audit makes sense for you with a 30-minute meeting.